In Chapter #2, I shared the struggle that we were having deciding between retail store growth and online customers generated by paid-ads. I also expressed why I felt like it wouldn't be wise to pursue both at this time. After hashing out the pros and cons of each, we finally determined which one we would pursue right now -- the retail route. The decision was further solidified after discovering the fact that by 2020 80% of socks sales are projected to be bought in stores while only 20% will be bought online.
The first thing we had to do was was create a merchandising display that would sell the brand. We determined that if we were going to build one, we were going to do it well. We didn’t want to try something cheap see if it will work, we wanted to take a leap and go all in. And I’m glad we did so!
Here is a look at our first sample display that is set up in stores at Englin’s Shoe Rack.
Our second step was to pick up the phone and travel to stores to inquire about selling the socks. Over the past three weeks I have traveled to several stores with a box full of socks, a purchase order form, and a mock up of our retail display. As you can imagine, there’s been a lot learned...
Before meeting the individual in person, I would call the store, tell them about the story and see if I could come by (we have started locally in Indy). It didn’t take long to learn that most of these store owners are busy. It seems obvious, but I quickly realized that their biggest priority to them is selling what they already have, not what they could have.
That being said, it’s a very challenging task to peak some sort of interest when talking on the phone with a mere 60-second window. It’s quite hard to condense the story of Sky, establish credibility, and share some top facts all in that time frame. Yet it’s crucial, because the buyer is usually multi-tasking the sales floor at the same time, and the call is interrupting that.
To be honest, it feels like a David vs. Goliath scenario that I didn’t see coming. I quickly learned that there are individuals labeled as “reps” that sell to stores and have relationships with all these buyers at the stores. The reps carry many different brands and have a lot of different products. Therefore, the buyers like these people because they can purchase a bunch of different things from the same person and all established brands.
Then walks in the Sky Footwear “kid”. Most of the stores have never heard of Sky before and all assume this is some brand a kid started and runs from his apartment and storage unit -- (which, as you know, is all true). But it is a huge disadvantage to overcome early on.
Connections are powerful. It’s hard to explain how helpful it is when I can walk into a store or start a call by saying your friend Alex at XYZ company purchased socks yesterday and recommended I come by.
The other thing that helps overcome that initial challenge is establishing credibility. One of the first questions I often hear is, “what other stores are you selling in?”. Having other stores selling the socks that they know of is huge.
I have been surprised to realize most stores are interested in new products. Not necessarily a new brand or company that just started, but more so something that’s different and unique. When I successfully establish credibility and our story, most stores become genuinely interested.
However, this doesn’t always lead to sales. “Store fit” is something that they strongly consider and look at. To our advantage, we have a broad range of styles because we haven’t narrowed down our collection into a certain category and can therefore fit most every store.
The last lesson is from Sales 101, but it’s so helpful. I’ve learned that most of the people at these stores genuinely care about helping you succeed. Although there is a part of them that doesn’t want to create competition for themselves, there is also a huge part of them wanting to lend a hand and give me ideas of who to approach next.
Having recommendations and names of other stores they know are so important. Like I mentioned, having this connection and the ability to establish a connection is huge.
. . .
I hope these words provide a better picture of what’s been going on lately, as well as the current challenges we are facing. We believe store expansion provides the best potential lift for our goal of donating 10,000 socks by the end of the year. We are currently at 48% with 98 days left to go. However, we are seeming to find traction at the right time which has been a tremendous blessing!
I’m truly thankful for those of you who have been following along as well as the 862 supporters that we have had to help get us to this point. I often hear about “the winding road to success” and I can firmly state that we are certainly traveling :)
In Chapter #2, I shared the struggle that we were having deciding between retail store growth and online customers generated by paid-ads. I also expressed why I felt like it wouldn't be wise to pursue both at this time. After hashing out the pros and cons of each, we finally determined which one we would pursue right now -- the retail route. The decision was further solidified after discovering the fact that by 2020 80% of socks sales are projected to be bought in stores while only 20% will be bought online.
The first thing we had to do was was create a merchandising display that would sell the brand. We determined that if we were going to build one, we were going to do it well. We didn’t want to try something cheap see if it will work, we wanted to take a leap and go all in. And I’m glad we did so!
Here is a look at our first sample display that is set up in stores at Englin’s Shoe Rack.
Our second step was to pick up the phone and travel to stores to inquire about selling the socks. Over the past three weeks I have traveled to several stores with a box full of socks, a purchase order form, and a mock up of our retail display. As you can imagine, there’s been a lot learned...
Before meeting the individual in person, I would call the store, tell them about the story and see if I could come by (we have started locally in Indy). It didn’t take long to learn that most of these store owners are busy. It seems obvious, but I quickly realized that their biggest priority to them is selling what they already have, not what they could have.
That being said, it’s a very challenging task to peak some sort of interest when talking on the phone with a mere 60-second window. It’s quite hard to condense the story of Sky, establish credibility, and share some top facts all in that time frame. Yet it’s crucial, because the buyer is usually multi-tasking the sales floor at the same time, and the call is interrupting that.
To be honest, it feels like a David vs. Goliath scenario that I didn’t see coming. I quickly learned that there are individuals labeled as “reps” that sell to stores and have relationships with all these buyers at the stores. The reps carry many different brands and have a lot of different products. Therefore, the buyers like these people because they can purchase a bunch of different things from the same person and all established brands.
Then walks in the Sky Footwear “kid”. Most of the stores have never heard of Sky before and all assume this is some brand a kid started and runs from his apartment and storage unit -- (which, as you know, is all true). But it is a huge disadvantage to overcome early on.
Connections are powerful. It’s hard to explain how helpful it is when I can walk into a store or start a call by saying your friend Alex at XYZ company purchased socks yesterday and recommended I come by.
The other thing that helps overcome that initial challenge is establishing credibility. One of the first questions I often hear is, “what other stores are you selling in?”. Having other stores selling the socks that they know of is huge.
I have been surprised to realize most stores are interested in new products. Not necessarily a new brand or company that just started, but more so something that’s different and unique. When I successfully establish credibility and our story, most stores become genuinely interested.
However, this doesn’t always lead to sales. “Store fit” is something that they strongly consider and look at. To our advantage, we have a broad range of styles because we haven’t narrowed down our collection into a certain category and can therefore fit most every store.
The last lesson is from Sales 101, but it’s so helpful. I’ve learned that most of the people at these stores genuinely care about helping you succeed. Although there is a part of them that doesn’t want to create competition for themselves, there is also a huge part of them wanting to lend a hand and give me ideas of who to approach next.
Having recommendations and names of other stores they know are so important. Like I mentioned, having this connection and the ability to establish a connection is huge.
. . .
I hope these words provide a better picture of what’s been going on lately, as well as the current challenges we are facing. We believe store expansion provides the best potential lift for our goal of donating 10,000 socks by the end of the year. We are currently at 48% with 98 days left to go. However, we are seeming to find traction at the right time which has been a tremendous blessing!
I’m truly thankful for those of you who have been following along as well as the 862 supporters that we have had to help get us to this point. I often hear about “the winding road to success” and I can firmly state that we are certainly traveling :)
cytromax https://zithromaxes.com/ zed herb products
muse alprostadil suppository https://alprostadildrugs.com/ alprostadil suppository
discount pharmacy sildenafil https://eunicesildenafilcitrate.com/ sildenafil 60 mg cost
tadalafil 30 mg https://elitadalafill.com/ tadalafil
vardenafil 20 mg tablets https://vegavardenafil.com/ where to buy online vardenafil with out prescribed
amazing very nice comment here i really like this. please try to visit me here.
https://liveone9.com/woori/
Looking great work dear, I really appreciated.i will visit here always thank you for sharing.
https://main7.net/
BITCOIN investment by means of BITCOIN doubler membership seems a really risky option to double your BITCOIN.
Click to : https://bitdouble.net
Make Your Bitcoin Double In Just 12 Hours.
The website promises to double your bitcoin with no human intervention required. Our system is fully automated it only needs 12 hours to double your bitcoins.
Click Here : https://doublecoins.net
Now this ETHEREUM double your ETHEREUMs. Double Your ETHEREUM Free. Ledger offers the most safe wallets for ETHEREUM, Ethereum, Ripple and other cryptocurrencies.
Click : https://ether2x.net
Legit bitcoin doubler site 2021: Double Your Bitcoin Instantly.
If you want to double your bitcoin instantly, or looking for a legit bitcoin doubler site in 2021 to earn crypto, check this out.
Click : https://coin2x.org
Muchas gracias. ?Como puedo iniciar sesion?
Now this bitcoin double your bitcoins. Double Your Bitcoin Free. Ledger offers the most safe wallets for Bitcoin, Ethereum, Ripple and other cryptocurrencies.
Click Here : https://earnx2btc.com
DoubleBitcoin – Double your bitcoin in 24 hours – Professional Bitcoin Doubler Platform.
Click Here : https://bitdouble.net
Active Twitter Accounts With 2100+ Followers For Just 19$ See Contact Info
click the up coming website
https://sellaccs.net
PM
Skype & Telegram : congmmo
ICQ : 652720497
Email : accsmarket.netgmail .com
Thanks U
Legit bitcoin doubler site 2021: Double Your Bitcoin Instantly.
If you want to double your bitcoin instantly, or looking for a legit bitcoin doubler site in 2021 to earn crypto, check this out.
Click to : https://doublebtc.net
Buy 1000 Facebook, Twitter, Youtube likes, shares and views
see this
https://sellaccs.net
Contact
Skype & Telegram : congmmo
ICQ : 652720497
Email : accsmarket.netgmail .com
THX!
2x Bitcoin: Wanna Double Your BTC to the Moon?
A section of the Moon Bitcoin Live website shows the scheme’s promise to double your bitcoin in 24 hours.
Click Here : https://earnx2btc.com
Bán Account Twitter cổ từ 2007 đến 2017 random follower dưới 100 giá 23k/accs.
Giá có thể thay đổi theo thời điểm.
http://accs.vn
Liên hệ:
Zalo : 0934670123
accsmarket.net@gmaildot.com
Thank you
Bán Account Twitter cổ từ 2007 đến 2017 random follower dưới 100 giá 23k/accs.
Giá có thể thay đổi theo thời điểm.
http://accs.vn
Liên hệ:
Zalo : 0934670123
accsmarket.net@gmaildot.com
Thank you!
Keaton – don’t put up, shut up, or give up. Keep going, and when you hear, “no,” here is a four letter I learned a long time ago from Mark Victor Hanson, author of Chicken Soup for the Soul – “NEXT.” I stand with you cheering you on in your mission. Above all, I will pray for you daily for God to open doors and to show you favor, as you keep Him first. While you dive into retail, I will continue serving as an ambassador for you online.
Keaton Hendricks
Author