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January 2020

January 2020

by Keeton Yescott January 30, 2020


FEATURED IN SPREZZABOX

SprezzaBox had reached out to us last year with an opportunity to be featured in their subscription box for the month of January. Once we read a bit more about what they offer and who their target audience is, we decided it was a perfect overlap for us and our target audience! It was fun to see our charcoal hat in their box this month!


NATIONAL HAT DAY

Apparently, National Hat Day is a thing (why were we surprised?!) and it happened on January 15th. Not sure what's the most best way to celebrate something like this, but we were happy to at least have an opportunity to by wearing one of our hats!


THE RESCUE MISSION HAND OUT


As we've said so many times before, the best days of the month for us are when we get to do a hand-out event. These continue to "fuel our fire". They keep us motivated, excited, and with our eyes on the prize. This month's trip to Fort Wayne was no exception. A million thanks to everyone who purchased in December to make that day possible!


SELLING MERINO WOOL

When we initially came out with our hats last fall, we only had 100% acrylic options. They're soft, thick, and a really comfortable hat! But we knew that there was a population of people who love merino wool - so when we found some hat options that we could still sell at an affordable price that were 100% merino wool, we knew we had to jump on the opportunity. These hats are awesome, and we now have 8 color ways available.


PICK YOUR PRICE CAMPAIGN

One of our favorite campaigns is, what we call, our "Pick Your Price" campaign. This is an opportunity for us to phase out some of our older or more seasonal items in order to make room for new styles that will be coming soon. The concept is weird to some people because we are asking people to choose what they want to pay! But it really is a cool way for us to do a closet clean out, and for customer's to get an awesome product at whatever discounted rate that they're comfortable paying.



FEATURED IN SPREZZABOX

SprezzaBox had reached out to us last year with an opportunity to be featured in their subscription box for the month of January. Once we read a bit more about what they offer and who their target audience is, we decided it was a perfect overlap for us and our target audience! It was fun to see our charcoal hat in their box this month!



NATIONAL HAT DAY


Apparently, National Hat Day is a thing (why were we surprised?!) and it happened on January 15th. Not sure what's the most best way to celebrate something like this, but we were happy to at least have an opportunity to by wearing one of our hats!


THE RESCUE MISSION HAND OUT


As we've said so many times before, the best days of the month for us are when we get to do a hand-out event. These continue to "fuel our fire". They keep us motivated, excited, and with our eyes on the prize. This month's trip to Fort Wayne was no exception. A million thanks to everyone who purchased in December to make that day possible!


SELLING MERINO WOOL

When we initially came out with our hats last fall, we only had 100% acrylic options. They're soft, thick, and a really comfortable hat! But we knew that there was a population of people who love merino wool - so when we found some hat options that we could still sell at an affordable price that were 100% merino wool, we knew we had to jump on the opportunity. These hats are awesome, and we now have 8 color ways available.


PICK YOUR PRICE CAMPAIGN

One of our favorite campaigns is, what we call, our "Pick Your Price" campaign. This is an opportunity for us to phase out some of our older or more seasonal items in order to make room for new styles that will be coming soon. The concept is weird to some people because we are asking people to choose what they want to pay! But it really is a cool way for us to do a closet clean out, and for customer's to get an awesome product at whatever discounted rate that they're comfortable paying.





Keeton Yescott
Keeton Yescott

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