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A NEW LINE OF SOCKS

A NEW LINE OF SOCKS

by Keeton Yescott March 11, 2020

Socks have been the bread and butter of our business since launching in 2016.
Dress socks? Yep. Casual socks? For sure. Wool socks? We got 'em! No shows? Some of our best sellers.
...but the one area we haven't ventured into yet? Performance socks.
That is, until now.

WELCOME TO THE FAMILY

We have been planning this day for months. In order to release a sock that we can claim is made for "performance", there were a lot of things that had to be done; a lot of developing and making sure we are actually creating something that high-performance athletes will find appealing. To make sure we were on the right track with this sock, we worked with people who are at the top when it comes to performance: marathon runners. Runners helped us every step of the way - what colors to choose for our line, what materials we should make our socks out of (I.E.: no cotton), and even what percentage of each material we should make them.

Since runners are among the top of those whose feet are at the highest risk of hurt, it is crucial that the socks they wear have a few key features. On top of being incredibly comfortable, the socks can't cause blisters from excessive rubbing, which means they have to hug the foot perfectly. Sweat resistance, additional padding on certain points of the foot, and not having the ankle socks falling down mid-work out are also extremely important.

BUT...WHAT IF I DON'T RUN?

To be clear, the socks that we developed are first and foremost performance socks. Meaning, any type of performance. Since runners helped us design and develop them, this line of socks has the extra special touch that runners have discovered from being among the highest performing athletes - which doesn't mean people who aren't marathon runners can't wear them...it just means that they CAN handle those of you who are marathon runners. And as for the rest of us...we can enjoy a nice walk, bike ride, yoga class, hike, 5k run, or occasional half marathon just as well in these socks.

Our socks will available to purchase on Friday, March 13 and you should definitely try them out...just trust us!

Socks have been the bread and butter of our business since launching in 2016.
Dress socks? Yep. Casual socks? For sure. Wool socks? We got 'em! No shows? Some of our best sellers.
...but the one area we haven't ventured into yet? Performance socks.
That is, until now.

WELCOME TO THE FAMILY

We have been planning this day for months. In order to release a sock that we can claim is made for "performance", there were a lot of things that had to be done; a lot of developing and making sure we are actually creating something that high-performance athletes will find appealing. To make sure we were on the right track with this sock, we worked with people who are at the top when it comes to performance: marathon runners. Runners helped us every step of the way - what colors to choose for our line, what materials we should make our socks out of (I.E.: no cotton), and even what percentage of each material we should make them.

Since runners are among the top of those whose feet are at the highest risk of hurt, it is crucial that the socks they wear have a few key features. On top of being incredibly comfortable, the socks can't cause blisters from excessive rubbing, which means they have to hug the foot perfectly. Sweat resistance, additional padding on certain points of the foot, and not having the ankle socks falling down mid-work out are also extremely important.

BUT...WHAT IF I DON'T RUN?

To be clear, the socks that we developed are first and foremost performance socks. Meaning, any type of performance. Since runners helped us design and develop them, this line of socks has the extra special touch that runners have discovered from being among the highest performing athletes - which doesn't mean people who aren't marathon runners can't wear them...it just means that they CAN handle those of you who are marathon runners. And as for the rest of us...we can enjoy a nice walk, bike ride, yoga class, hike, 5k run, or occasional half marathon just as well in these socks.

Our socks will available to purchase on Friday, March 13 and you should definitely try them out...just trust us!




Keeton Yescott
Keeton Yescott

Author

I'm Keeton - proud Portland (Maine) native living in Indianapolis with my husband and dog. Writing has always been a hobby of mine, so getting to write this blog is one of the highlights of my job. You can almost always find me with a coffee in hand, preferably iced if I had it my way. I'm passionate about fashion & believe that putting on the perfect pair of jeans is an instant mood booster. Some of my favorite things to do are going thrifting, reading murder mystery books, and spending quality time with people I love.



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