TOGETHER, WE DID IT!

TOGETHER, WE DID IT!

by Keaton Hendricks December 17, 2018

The Moment Reached the Goal - December 2nd, 2018

Nearly two weekends ago on a Sunday afternoon around on December 2, I was lounging in the living room watching football. In the midst of the Colts debacle in Jacksonville, I felt a ding on my phone, looked over at the Sky Social Media Guru (who I happened to marry), and said “I think that might have did it”.

Before the weekend, I knew that there was a very good chance we might hit the 10,000 goal that weekend. We had made significant ground over the past two weeks with the release of our video and kept inching closer. Knowing it was a possibility that it might happen over the weekend,I had planned out an announcement email and made sure we had something in place for social media just in case.

Well, on Friday I got word that an article from CBN.com about the story of Sky and our 10k2018 goal was going to be published that day. The article was very well written and provided an incredible response.

With all of this going on, when I heard an order come through on Sunday, I felt an inkling to check the status because I couldn’t wait much longer to check where we were at. When I updated the inventory status, I realized we were at 10,028 pairs and had cleared the goal with some margin!

Right at that moment, I opened up the email we had loaded up with the announcement news and sent it out! The 10,000 goal had been accomplished!

THANK YOU!

I can not thank all of our supporters, all of those who have made an impact behind the scenes, and all of those who have followed along enough for this joyful journey. There are so many people who have played a role in this accomplishment that go unnoticed.

Back in July when we launched our goal, we were at 23% of 10,000. At the time, 10,000 felt very daunting. I remember when we set the number we were thinking this would be a far, far stretch...but there could be a chance.

To give further context, the 10,000 goal we set nearly doubled the number of pairs we donated in 2017. And at the point when we started in July, we weren’t much ahead of the curve compared to the previous year. But I knew there could be a chance so we took a swing!

The launch of our 10k2018 video combined with the Holiday sales really made significant ground towards this. Check out how we climbed month-to-month below:

Though the holiday sales helped our numbers significantly, they cant take all of the credit. The number of retail stores, individuals, and organizations that caught wind of our goal and went out of their way to help us accomplish this made all the difference.

Support came from a variety of ways that I never imagined. From socks being used as thank you gifts for a dental office, local businesses organizing a fundraiser, and extra pairs being donated on top of orders! It took every type of effort to come together and make this happen! So from the bottom of our heart, thank you for joining the story and being apart of something incredible!

- Keaton

IN 2018, WE'RE ON A MISSION TO DONATE

10,000 Pairs of Socks

The Moment Reached the Goal - December 2nd, 2018

Nearly two weekends ago on a Sunday afternoon around on December 2, I was lounging in the living room watching football. In the midst of the Colts debacle in Jacksonville, I felt a ding on my phone, looked over at the Sky Social Media Guru (who I happened to marry), and said “I think that might have did it”.

Before the weekend, I knew that there was a very good chance we might hit the 10,000 goal that weekend. We had made significant ground over the past two weeks with the release of our video and kept inching closer. Knowing it was a possibility that it might happen over the weekend,I had planned out an announcement email and made sure we had something in place for social media just in case.

Well, on Friday I got word that an article from CBN.com about the story of Sky and our 10k2018 goal was going to be published that day. The article was very well written and provided an incredible response.

With all of this going on, when I heard an order come through on Sunday, I felt an inkling to check the status because I couldn’t wait much longer to check where we were at. When I updated the inventory status, I realized we were at 10,028 pairs and had cleared the goal with some margin!

Right at that moment, I opened up the email we had loaded up with the announcement news and sent it out! The 10,000 goal had been accomplished!

THANK YOU!

I can not thank all of our supporters, all of those who have made an impact behind the scenes, and all of those who have followed along enough for this joyful journey. There are so many people who have played a role in this accomplishment that go unnoticed.

Back in July when we launched our goal, we were at 23% of 10,000. At the time, 10,000 felt very daunting. I remember when we set the number we were thinking this would be a far, far stretch...but there could be a chance.

To give further context, the 10,000 goal we set nearly doubled the number of pairs we donated in 2017. And at the point when we started in July, we weren’t much ahead of the curve compared to the previous year. But I knew there could be a chance so we took a swing!

The launch of our 10k2018 video combined with the Holiday sales really made significant ground towards this. Check out how we climbed month-to-month below:

Though the holiday sales helped our numbers significantly, they cant take all of the credit. The number of retail stores, individuals, and organizations that caught wind of our goal and went out of their way to help us accomplish this made all the difference.

Support came from a variety of ways that I never imagined. From socks being used as thank you gifts for a dental office, local businesses organizing a fundraiser, and extra pairs being donated on top of orders! It took every type of effort to come together and make this happen! So from the bottom of our heart, thank you for joining the story and being apart of something incredible!

- Keaton

IN 2018, WE'RE ON A MISSION TO DONATE

10,000 Pairs of Socks




Keaton Hendricks
Keaton Hendricks

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