Every item purchased gives back to a homeless shelter in the US.

5 Lessons Learned As A Cold Calling Sock Salesman

5 Lessons Learned As A Cold Calling Sock Salesman

by Keaton Hendricks September 24, 2018 68 Comments

Over the past two weeks I have traveled to several stores with a box full of socks, a purchase order form, and a mock up of our retail display. As you can imagine, there’s been a lot learned. Here are the 5 lessons I learned as a cold calling sock salesman.

Read More


Our Supplier and the Story

Our Supplier and the Story

by Keaton Hendricks August 31, 2018

This is a question I have been asked quite a few times. Instead of only listing the name of a company and the details about what they do, I figured I would go a different route. In planning out this blog, I asked Anna if she would be willing to partner in this post by telling her side of the story and how we met.

Read More


Why We Had Our Worst Month Yet

Why We Had Our Worst Month Yet

by Keaton Hendricks August 09, 2018 2 Comments

In the spirit of transparency, I have to be truthful. I wish I could report a nice exuberant follow-up blog after the launch of our new initiative and goal around raising 10,000 socks, but I’m here to report that that wasn’t the reality.

Read More


Our Open Quest to Donate 10,000 Socks

Our Open Quest to Donate 10,000 Socks

by Keaton Hendricks July 16, 2018 4 Comments

Over the course of the next five months, I'm committing to making this company full of transparency. I commit to revealing all of highs and lows of the business through the channels in which we communicate, and a 10-part series blog that I commit to writing.

Read More


How to Style - Summer Socks

How to Style - Summer Socks

by Keeton Yescott June 27, 2017 2 Comments

Read More


Why Socks?

Why Socks?

by Keeton Yescott June 18, 2017 1 Comment

Read More