The reasons we chose bamboo for our t-shirt material goes beyond just trying to be unique. Not only is bamboo more eco-friendly due to it using 1/3 less water to grow than cotton, as well as it being a self-replenishing resource, it’s also softer AND stronger than a typical cotton t-shirt. It’s extremely absorbent (40% more than even the finest organic cotton) and its breathability makes it an ideal fabric to wear in any weather. Additionally, bamboo has an antimicrobial property that helps reduce bacteria on itself - which is just a fancy way of saying that these bamboo shirts will smell better and stay cleaner than any of the 100% cotton t-shirts in your closet. Basically...we love this fabric!